Introducing Nonverse

Brand DNA
By conducting a brand DNA analysis, it helped make a comprehensive exploration of the designer's fundamental brand elements, including values, mission, and unique design language. By delving into the core identity, the analysis ensures a shared understanding of the brand's essence and differentiators. This strengthens the alignment between the designer and the brand but also serves as a foundation for consistent messaging, design decisions, and strategic brand positioning.

360˚ Brand Identity Wheel
This exercise ensures a more authentic and nuanced representation of the brand, aligning it closely with the designer's artistic intent. The 360° brand identity wheel helped visualize a consistency across various brand touchpoints. It serves as a strategic tool for refining the brand narrative, enhancing its resonance with the target audience, and facilitating a cohesive and memorable brand identity that reflects the true essence of the designer's work.

Mood Board
Creating a moodboard firstly, serves as a visual reference that consolidates diverse inspirations, enabling a more focused and cohesive design direction. The moodboard helps communicate the intended aesthetic, tone, and emotion of the brand. Secondly, it aligns the brand image with the target audience's preferences and expectations, ensuring a more resonant and engaging visual identity. The moodboard also facilitates effective collaboration, as it allows all team members to visualize and contribute to the brand's visual narrative. Overall, creating a moodboard is a powerful tool in the early stages of brand development, fostering creativity, alignment, and a consistent visual identity for the brand.

Consumer Views
Analysing what current target group says/thinks about the brand.

Target Group Analytics
Analysing the metrics on Instagram regarding the target audience.

Persona
Creating a persona that provides a summary of the target group data.

Relaunch Brand Values
Relaunching the brand values and clearly identifying the value, vision, and mission for Myroslava Veetokha solidifies a cohesive and purpose-driven narrative. Clear values guide decision-making and behavior for the long run of the brand and promotes a unified and consistent brand identity. For target audiences, a well-defined vision and mission communicate the brand's long-term goals and purpose, establishing trust and loyalty. Additionally, this clarity enhances strategic alignment, helping the brand stay focused on its core objectives.

Relaunch Brand Name
Careful considerations of a new brand name are essential to help convey the intended meaning behind the brand. The name becomes a pivotal aspect of the brand's identity, creating a lasting first impression and facilitating brand recall. In this process, the team wanted to ensure to align the chosen name with the brand's mission, vision, and core values, fostering a seamless connection between the brand and its audience. Through this consideration, a well-crafted brand name came from "conversation without words" to deciding on Nonverse. It not only distinguishes the brand in the market but also lays the foundation for a strong and meaningful brand narrative.

Benefits Ladder
Identifying and using a benefits ladder helps in articulating the value proposition in a structured manner, breaking down the brand features into tangible benefits that resonate with the target audience. This clarity is crucial for effective communication as it allows our team to highlight how the benefits can directly address customers' needs and pain points. In addition, using this model it helps creating persuasive marketing messages by emphasizing the value at different levels, from basic functionality to more profound emotional or aspirational benefits. Overall, the benefits ladder is a strategic tool that enhances communication, aligns marketing efforts with customer needs, and contributes to more effective and targeted messaging.

Positioning Map
This model provides a clear visual representation of the potential brand's position relative to competitors in the market. This visual clarity facilitates easy identification of competitive advantages, differentiators, and potential gaps in the market. Position mapping helps to make informed decisions about pricing and overall strategy by understanding where they stand in relation to competitors. It also aids in identifying opportunities for differentiation and innovation. Additionally, it serves as a valuable communication tool, helping our teams align on strategic goals.

360˚ Brand Identity Wheel of Barbara I Gongini
In order to understanding competitor better, as a team we looked into a 360˚ brand identity wheel of Barbara I Gongini. It provided insights into identify their unique selling propositions and brand values. This knowledge enables us to understand what this brand is doing to differentiate itself effectively through highlighting the distinctive features. Additionally, analyzing the competitor's brand identity wheel allows for an understanding of visual and verbal elements, as well as potential gaps in the market. Overall, this model helped in comparision to Nonverse's own 360˚ brand identity wheel contributes to a more comprehensive competitive analysis, facilitating strategic decision-making and helping our team understand how to make Nonverse position themselves more effectively in the market.