Design DNA
A tool used to analyse a brand's people, user, and culture. This was an analysis of designer Bethan Gray.
Content Planning
An Instagram content posting plan for the brand Sandermann.
Creative Brief
A proposal project plan for NIKE.
Business Model Canvas (BMC)
A tool used to anlayse the business of a company. This example was for the brand Sandermann.
Points of Parity & Points of Difference
This competitor analysis was used to pinpoint what an upcoming clothing brand could do to enter the market.
Sustainable Business Model
A business model centering through the lens of sustainability. This was an analysis created for The R Collective.
Netnography Research
Utilizing netnography, this analysis was used to look into greenwashing within fast fashion brands.
TOWS analysis
A reserve version of a SWOT analysis that allows for looking at the comparions of each factors. This analysis was conducted for The R Collective.
Value Proposition Map
This value proposition map helps identify how the product is fitted for the intended target group.
SWOT analysis
This analysis was conducted for House Doctor to look into what improvements the company can do to boost brand equity.
